Combine the crushed tomatoes, brown sugar, apple cider vinegar, and tomato paste in a medium saucepan. Stir until the sugar dissolves.
Add the onion powder, garlic powder, salt, allspice, mustard powder, cayenne pepper, ground cloves, and black pepper. Stir well to combine.
Bring the mixture to a gentle simmer over medium heat. Reduce heat to low and cook uncovered for 25 to 30 minutes, stirring occasionally, until the mixture has thickened and reduced by about one-third.
Remove from heat and carefully transfer to a blender. Blend until completely smooth. Alternatively, use an immersion blender directly in the pot.
Taste and adjust seasoning, adding more salt, sugar, or vinegar as needed.
Let the ketchup cool completely. It will thicken further as it cools. Transfer to a glass jar or squeeze bottle and refrigerate.